Objective
Assess the market for software-based motion compensation techniques in development, unmet needs, approval status, regulatory guidelines, competition and comparison of the techniques used by key MRI OEM’s. The client is a medical software start-up in the early stage of development of free-breathing MRI and wanted to build a business case for additional funding.
Approach
Extensive secondary research was conducted to understand the motion compensation segment. The unmet need in software-based motion compensation was identified, the software development programs/partnerships of leading MRI OEM’s were mapped, the deal value of the partnerships was provided, the profiles of MRI OEM’s & software vendors were provided.
Outcome
The client leveraged the market assessment study in their pitch for funding from VC/PE firms and to formulate strategic partnerships with market leaders.